Max Makuvise (Zimbabwe) Chairman and Founder, Makera Cattle Company. A trained accountant, has embarked on many projects involving rural communities; genetic improvement; training; product supply and traceability, which has seen him partner with the donor community, Government and other private sector players. His quest? To empower rural livestock farmers and help them commercialise their operations through the ‘Conception to Consumption’ principle. Currently he is Vice-chair of the Southern African Regional Roundtable for Sustainable Beef and sits on the Board of the Global Roundtable for Sustainable Beef (GRSB). Max is also a resident Director for Shangani Holistic (Pvt) Ltd which has over 7500 cattle under holistic management, and a strong research arm to find solutions for the ranch and smallholder farmers, as well as integrating cattle and wildlife management on the same property. The 2020 founding of E-Livestock Global working on cattle traceability using blockchain is his most recent venture. This will ensure that farmers are not left behind and can benefit from inclusion in the formal sector as well as financial inclusivity.