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Innocent Mukheli

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Co-founder
Co-founder
Co-founder
I See a Different You
I See a Different You
I See a Different You

A multidisciplinary artist, he started the blog I See a Different You to transform preconceptions about Soweto township in Johannesburg, South Africa with his twin brother Justice and friend Vuyo. The three were working together in the advertising industry. They felt that Soweto was perceived as a site of poverty and unrest due to media representations resulting from mass protests that occurred in the area under Apartheid in the 1970s The blog has become a platform that is changing the way the world sees Africa through film and photography depicting landscapes, fashion and regional stories.

Photo credit: Bandcamp

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