Born in Mongolia, and now living in the UK, Una worked as a market analyst in a diverse set of industries before founding the Sustainable Fibre Alliance in 2015. Her motivation for starting the SFA was to stop the destruction of her homeland and improve the livelihoods of Mongolian herders, ensuring that herding remains a viable option for future generations. Una’s passion is identifying opportunities to enhance and widen the SFA’s positive impact across cashmere-producing regions and along the extended cashmere supply chain.