Vuyo Mpantsha

I See A Different You

Vuyo Mpantsha, Producer at the I See A Different You creative collective which works with major companies across the globe to change the narrative on Africa through an art-based approach to branding and the consumer market. Born and bred in Soweto, the internationally acclaimed I See A Different You duo, featuring Vuyo Mpantsha and Innocent Mukheli, shot to fame through their photographic blog launched in 2011. Their movement was born from a pure love in the very place they are from. The friends wanted to show a different Soweto – their Soweto – to the world, simultaneously retelling and reframing the township story in an optimistic and creative light to alter negative, contrived and outdated perceptions.

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