Daniel is Director of the Better Buying Lab within the World Resources Institute. He works with food companies and experts in behaviour change and marketing to develop, test and scale new ideas that can help shift diets to more sustainable options.
Daniel has worked for the last fifteen years at Mars Incorporated and Procter and Gamble in corporate strategy, sustainability and marketing. He has written and presented on how consumers can be shifted towards buying more sustainable products.
Daniel holds a first class degree from Sheffield University in Plant Sciences.