In a press statement issued from Coimbatore, Sadhguru said, “The most important aspect of starting a positive movement is moving away from abstract ideas and towards the real issues that concern people. If you make it about people, they will naturally take to it. The immense support ‘Rally for Rivers’ has received is deeply rooted in people’s trust. To become a voice that is trusted and is not a vested interest has been the hallmark of the campaign.”