The impact of plastic on the world’s oceans has been garnering a lot of attention of late, with consumer products companies, governments, and restaurants chains making high profile commitments ranging from phasing out single-use straws to rethinking their packaging. In Brazil, a key catalyst for raising awareness on the issue of sea litter has been Menos 1 Lixo, an educational platform that runs online campaigns and organizes beach clean-ups to spur behavior change.