AGENDA

  • Day 2: Wednesday, 20 December
  • 09:00-10:30

The role of media in driving change at the local level

RECORDED

The question at the heart of this talk is a simple one: can the issue of climate change deeply resonate with new, previously unreached audiences?  An analysis of two programmes – a local community radio programme in Tanzania and a TV reality show in Bangladesh – show that a nuanced and responsive approach, where media content has been designed with a strong understanding of people’s needs has had success in breaking down the issues around climate change adaptation in a way that engages people.  This is a critical contribution to the ever-present need to mobilize support, force changes in public priorities and policy and increase awareness.

 

Presentation (PDF): Sonia Whitehead