Wessel van Eeden is a purpose communication specialist and innovator. Since 2003 he has been involved in the start of Dance4life(.com), where he headed global marketing until 2010. Since 2013 Wessel has been a purpose marketer at Justdiggit, heads up global marketing and communications, and is an executive board member. Born in the Netherlands, Wessel has traveled and is in love with the mother continent. He is on a mission to connect the dots between the predominantly negative climate change narrative and the potential of positive storytelling to promote nature-based solutions. “If we can warm up the earth, we can also cool it down” DIG IN.