Tamtam is an Indonesian culinary creative, writer, and social media strategist focused on elevating Indonesia’s plant-based food heritage. With a background spanning recipe development, journalism, copywriting, and digital storytelling, Tamtam creates highly engineered short-form videos that blend food, culture, and education. Their work highlights lesser-known indigenous ingredients, traditional foodways, while framing food as a tool for gastrodiplomacy, biodiversity advocacy, and permaculture awareness.Having spent years contributing to Jakarta Vegan Guide, Tamtam now develops independent content that goes beyond veganism, centering Indonesian originality rather than global food trends. With a strong engagement-driven approach and a growing audience, Tamtam collaborates with brands, media, and institutions to make local food knowledge accessible, modern, and globally relevant. Through thoughtful storytelling and consistent experimentation, Tamtam aims to reshape how Indonesian cuisine is seen, valued, and remembered.