• Day 1: Tuesday, 19 December
  • 16:00-17:30

Land use change through behaviour change

Rare with Stockholm Environment Institute, Swedish International Agricultural Network Initiative (SIANI)
Rights and equitable development, Food and Livelihoods, Landscape restoration
Wien 1 - 2

As the environmental agenda moves forward and gathers momentum, its success continues to rely on a change in mindset, as well as a change in policy.  This session will show the importance of the human factor – choices made by individuals conscious of their role in preserving the environment.

Approaches focused on positive behavior – whether they are farmers’ organic methods, or consumers buying fair-trade products – have had a strong track record of achievement.  Utilizing audience participation, vigorous discussion and real-world examples, this session will demonstrate the importance of behavior going forward.


Further readings:


Photo essay about the user-journey methodology: Clearing the Smoke 

No food security without fire – A blog by Caroline Ochieng


Stanford Social Innovation Review: How a Nobel Prize in Economics Could Help Solve the Climate Crisis (2017)

The Principles of Pride – The Science Behind the Mascots (2013)

Conservation Evidence: Establishing reciprocal agreements for water and biodiversity conservation through a social marketing campaign in Quanda Watershed, Peru (2013)

Video (SIWI Sofa): Power of Pride – Social norms for community-based watershed management (2017)

Video (Deutsche Welle): Overfishing in the Philippines – and one fisherman’s fight for changing practices (2017)

Presentations (PDFs)

Organizations are welcome and encourage to host and facilitate side meeting before and during the GLF event, and then bring their results and recommendations to the Forum. A GLF secretariat will be on hand to identify and reserve appropriate Bonn venues. Webinars, engaging social media campaigns, competitions and pre-event discussions will generate momentum and interest in key issue areas to ensure that the GLF accelerates long-term action for sustainable landscapes.

REGISTER NOW FOR BONN 2017 The GLF will have a small secretariat in Bonn, Germany to coordinate all of the above, operated by CIFOR.